In a time of accelerated digital transformation and the growing presence of artificial intelligence in business, marketing and communications are undergoing profound changes. Increasingly, professionals in the industry are searching for ways to understand and strategically apply AI in their everyday work.
One of those who not only follows these changes but actively interprets them is Ajla Karajko, an entrepreneur with more than ten years of experience in strategic management, business development, and digital transformation. Her professional perspective is grounded in the idea that communications are not an aesthetic upgrade to a business, but its strategic architecture.
In an interview for Woman.Comm, Ajla discusses how artificial intelligence is transforming the way communications are created and managed, why creativity today must be connected with technological understanding, and how reputation is becoming a key infrastructure of modern business.
Ajla Karajko will hold a workshop on March 24 at 16:30 at Coworking Space Motiff, where she will speak about the practical application of artificial intelligence in the marketing and PR industry.
During the workshop, participants will have the opportunity to:
- learn how to use AI strategically in marketing and PR
- understand how to integrate AI into everyday workflows
- develop ways of working that preserve authentic professional thinking
- explore practical strategies for applying AI tools in marketing and PR processes
- analyze real-world examples that support strategic thinking and change management
You can read the full interview here.
