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Ajla Karajko

AI tools in service of small and medium business development

The Forward 2025 Conference, held from December 4 to 6 at CineStar, Delta Planet Banja Luka, brought together leading experts, researchers, and innovative companies to present the most significant trends shaping the future of business in Bosnia and Herzegovina. This year’s theme placed a strong focus on how artificial intelligence can accelerate growth, improve operations, and open new market opportunities for small and medium-sized enterprises.

The program centered on practical, strategic, and visionary insights into the role of AI technologies in modern business, including:

  • How SMEs can implement AI tools to optimize processes and increase efficiency
  • The role of innovation, education, and digital transformation in strengthening competitiveness
  • Connecting experts from various AI fields to exchange knowledge and experiences
  • The latest technological trends, from automation and analytics to advanced digital solutions
  • Guidelines and strategies for companies looking to understand where AI brings the greatest value

Ajla Karajko, AI advisor and PhD candidate, emphasized the importance of discussing artificial intelligence in a clear and accessible way, especially when it comes to small and medium-sized enterprises. She highlighted that many organizations still lack a clear understanding of where and how AI can generate value, underscoring the growing need for education and practical guidance.

Read more about the event here.

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