Super Bowl LX this year was not just a sports spectacle but also a major stage for the AI industry. Companies like Anthropic, OpenAI, Google, Amazon, and Meta, along with a range of startups, turned the “Big Game” into a battle for consumer attention and the position of the leading AI assistant in everyday life.
Anthropic debuted at the Super Bowl with a viral campaign targeting ads within AI systems, further fueling public debate with OpenAI and Sam Altman. The SVEDKA vodka brand aired what it claims is the first Super Bowl ad primarily generated using AI, bringing its robot mascot to life with AI-trained dance movements. Meta promoted its AI glasses through the concept of “athletic intelligence,” Amazon introduced a new version of Alexa+, and Google highlighted Gemini and Nano Banana.
Other AI players such as Base44, Genspark, Rampa, Rippling, and Wix also appeared in ads, and the share of tech advertisements at the Super Bowl reportedly rose to around 10%. The battle is now not only for market share but for user trust—who will become the default AI assistant, agent, or device in daily life. At the same time, AI is changing not just what is sold but also how ads are created.
In Brief: Tech World Highlights
- Boston Dynamics’ first-generation electric Atlas now performs a clean round-off backflip using a full-body learning system developed by the RAI Institute.
- Chinese company Agibot released a viral video showing its humanoid robots Lingxi X2 performing synchronized kung fu routines with Shaolin monks at the Shaolin Temple.
- Tesla’s Optimus program heavily relies on a dense network of Chinese suppliers for key hardware components, highlighting robots’ dependence on Chinese manufacturing.
- Chinese humanoid manufacturers such as Agibot, Unitree, and Noetix use Lunar New Year gala celebrations and live-streamed entertainment shows to showcase robots that dance and tell jokes.
- Waymo’s plan to launch robotaxis in Washington, DC this year has been halted, as the city’s regulatory process leaves the company lobbying intensely without a clear path forward.
AI Trending Tools:
- Falcon H1R – TTI’s hybrid reasoning model with strong capabilities in mathematics and programming.
- Granola – Enhances meeting notes with transcription directly from Mac audio recordings.
- Unwrap Customer Intelligence – Connects the entire organization with the real voice of the customer through AI-driven insights based on customer feedback.
