A few days ago, inspired by a similar move from my mentor, I sent my first-ever email to my first-ever newsletter list that was literally created yesterday.

Unless you just joined me, you probably know what I’m talking about.

I made a call for change and asked for three things:

• Trust that I won’t waste around 10 hours of the lives of those who sign up,
• A promise that they’re ready to take responsibility for a new narrative in 2025,
• Patience with the start of the program.

Nothing more. No name. No start date. No duration. No offer details. Zero effort in marketing. Zero in sales.

Due to my inability to commit to more than 50 people who already signed up, I had to close the invitation today.

Now you might be wondering – how is that even possible? How can someone who shares almost nothing about their business – what they do, what they’re about, what results they achieve, how much they earn – gain the trust of 50 people, most of whom they don’t even know personally?

That is the power of a personal brand. That is the result of precise maneuvering of mindset, energy, strategy, and marketing and sales tactics. It’s what happens when you build a name so strong that people trust you without question – enough to be ready to invest in anything you offer and bet on you – both privately and in business.

EVERYTHING I know on this topic I will share through my work, both for free and through mentoring platforms with membership access.

Stick around, and thank you for the trust.