Harvard finds AI tools expand workloads
New research published by Harvard Business Review found that AI tools in a U.S. technology company did not reduce employee workload over an eight month period. Instead, workloads increased. Employees took on broader responsibilities, worked longer hours, and multitasked more frequently than before. The study followed around 200 employees who independently began using AI, analyzing […]
OpenAI officially starts showing ads in ChatGPT
OpenAI has officially begun testing ads in ChatGPT for users in the United States on the free tier and the $8 per month Go plan. The move had been anticipated for months, and competitors have already used it as a talking point in marketing campaigns. Ads appear below chat responses and are targeted based on […]
AI ads steal the show at Super Bowl LX
Super Bowl LX this year was not just a sports spectacle but also a major stage for the AI industry. Companies like Anthropic, OpenAI, Google, Amazon, and Meta, along with a range of startups, turned the “Big Game” into a battle for consumer attention and the position of the leading AI assistant in everyday life. […]